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What is

Vested 360?

Vested 360 in Action

Vested utilizes a streamlined, modular workshop approach to develop robust, business-driven marketing/communications plans and messaging for our clients.

The workshop can take place over as few as 4-8 hours – either in person or virtually – or be held as a multi-week project using 1-1 interviews, workshops, and surveys for more robust engagements.

We know executives and teams are busy and oftentimes distracted. That’s why every Vested360 works to bring a high degree of engagement and interactivity, leaning on time-tested exercises, tools and virtual platforms such as Mural and Jamboard.

EXAMPLE

EXERCISES

Persona Mapping

In this exercise, we dive into the needs of our target constituents:

  • Who are they?
  • What problems are they dealing with?
  • How do we help solve for those issues?
  • What benefits do we deliver?
  • And how do we want this audience to perceive us?

What's our why?

Often used for mission/vision/values workshops, this exercise uses the concept of the Golden Circle to identify the Why behind the brand.

Example: Apple

Why: Everything we do, we believe in challenging the status quo and thinking differently.

How: Our products are beautifully designed and simple to use.

How: Our products are beautifully designed and simple to use.

Marketing funnel

In this exercise, we examine/review the existing marketing funnel and discuss what’s working and what’s not.

What primary channel or activity generates the most demand for your firm?

Brand personality

For brand-related workshops, we unearth the desired brand personality for the firm, opening up dialogue around potential brand tensions and overall aspirations.

Don't want to do it alone?

We're here to help.

Have questions? Give us a call!

917.765.8720

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New York

31 East 17th St. 
2nd Floor
New York, NY 10003
917.765.8720

London

Treasure House – 19-21 Hatton Garden
London EC1N 8BA
United Kingdom
+44.20.3691.7990

San Francisco

232 Scott St
San Francisco
California 94117

Toronto

150 King Street West,
Suite 200
Toronto, Ontario. M5H 1J9
Canada
0: 1.416.322.2863
M: 1.416.846.7953

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